Your patients come for relief.
Most leave before they heal.
Chiropractic and physical therapy are built around an impossible bargain: patients arrive in pain, get a few adjustments, feel a little better, and disappear โ only to return months later with the same problem, a little worse. The industry has a name for it. Churn. You know it by another name: the patient you couldn't actually help.
Built over 45 years.
Pressure-tested in the NBA.
Dr. Craig Buhler, D.C.
Creator of the A.M.I.T.ยฎ Method. 45 years of private practice. Team sports chiropractor for the Utah Jazz for 26 consecutive seasons โ during which the Jazz posted the lowest player-missed-games-from-injury rate of any franchise in the NBA. Post-surgical rehabilitation consultant to the US Ski Team.
He's the reason the method exists. Dr. Buhler developed AMIT under the real-world pressure of treating professional athletes whose careers depended on getting back on the court fast โ and whose injuries couldn't be papered over with a muscle relaxer and a week off. The protocol was pressure-tested at the highest level of human performance for more than two decades before it was ever offered to the general public.
The business results in the charts that follow reflect the first two years of systematically productizing what Dr. Buhler has been doing in his own practice for four decades.
Credentials & Career
- Doctor of Chiropractic โ Western States Chiropractic College
- Team chiropractor, Utah Jazz (NBA) โ 26 years
- Post-surgical rehab consultant, US Ski Team
- Founded the A.M.I.T.ยฎ Clinic, Kaysville, UT โ June 2002
- Trained directly under Dr. Alan G. Beardall, pioneer of Applied Kinesiology and Clinical Kinesiology
- 45 years in continuous private practice
Full bio and published work at amitclinics.com.
One note on the data ahead. The charts that follow reflect AMIT's measured results from January 2024 onward โ the two years since the method was systematized into its current licensed form. Dr. Buhler's four-plus decades of practice predate all of it; the scoreboard below is just what happens when a 45-year clinical methodology meets modern operating discipline.
AMIT isn't a marketing playbook.
It's a clinical methodology.
The reason AMIT patients don't churn is not a retention funnel or a loyalty program. It's that they actually heal โ predictably, more completely, and on a faster clinical timeline than what a conventional practice can deliver. The Method is how we do it.
See the dysfunction before the pain.
A diagnostic framework that identifies compensatory patterns and kinetic chain dysfunction long before they surface as chronic symptoms โ turning reactive care into predictive care.
Treat the cause, not the symptom.
A protocolized approach that addresses root-cause dysfunction rather than chasing pain presentations โ so the problem doesn't keep re-surfacing six weeks, six months, or a year later.
Compress the healing timeline.
An integrated care model โ clinical protocol, wellness pack structure, and care-plan cadence โ designed to deliver most of a patient's total healing curve inside the first 30 days.
The clinical mechanism.
No mysticism.
The insight
When a muscle is overloaded โ by injury, overuse, or compensation โ a receptor in the tendon signals the brain that the muscle is being pulled beyond what it can safely bear. The brain shuts that muscle down to protect it, like a circuit breaker tripping. The acute pain fades over weeks. But the inhibited muscle stays offline. The functional imbalance that results is what most chronic joint and muscle pain actually is โ and it's why patients keep coming back with the same complaint, year after year, to practitioners who treat the pain instead of the inhibition.
The protocol
AMIT uses precision neurological muscle testing to individually assess 310 unilateral muscles and identify which ones are inhibited. For each inhibited muscle, stimulation of eight specific reflex centers restores neurological function โ and we mean immediately. Every treatment is followed by re-testing to confirm the muscle is back online. That's it. That's the mechanism. This is why AMIT patients heal on a different timeline: we don't treat around the dysfunction, we turn the muscle back on.
Patients don't churn because they heal. The economics on the next page are simply what happens when that's true.
This is what clinical outcomes do to your business.
AMIT has run the method across its owned practices for more than two years. Here is the measured gap between AMIT and the published chiropractic industry average on the three metrics that most directly reflect whether patients are actually healing: early-window engagement, 90-day value per patient, and return rate.
Patients engage 4โ5ร more deeply in their first 90 days.
Revenue per new patient in the first 30 / 60 / 90 days after first visit โ AMIT vs. industry benchmark.
When the method is systematized, value compounds.
Average revenue per new patient in their first 30 days, by quarter of first visit โ before and after the wellness pack protocol launched in October 2025.
The number that matters most:
do patients come back?
Share of new patients who book a second visit within 30 days of their first โ by quarter of first visit.
*Industry benchmarks synthesized from published chiropractic-practice-economics sources; represent typical-to-upper-range averages. AMIT figures computed from the AMIT Clinics charge-level database, Feb 2024 โ Apr 2026.
You're also running a business.
Here's what the method does to that.
You didn't go to chiropractic school to become worse off than your friends who went to dental school. You're a clinician โ and a business owner. The same method that compresses the healing timeline compresses the revenue timeline. Here's AMIT's own P&L since the method was systematized in January 2024.
Revenue up ~30% year-over-year.
Revenue per patient up 80%.
Total annual revenue across AMIT's owned clinics (bars) and average revenue per unique patient per year (line). 2026 combines YTD actuals with a seasonal forecast built from prior-year period share.
What you receive when you become a Certified AMIT Provider.
Licensing AMIT isn't a CE course or a marketing toolkit. It's a full adoption of the method โ clinical, operational, and commercial โ backed by the same team that built it.
11 Online Clinical Modules
The full A.M.I.T.ยฎ curriculum, organized by body region and clinical application. Each module contains dozens of individual courses and videos โ each one teaching you how to assess and treat a specific muscle group using the method.
Fully Self-Paced
You don't have to close your practice for a week to train. The online portion is designed to fit around a real clinician's schedule โ evenings, weekends, between patients. Start the day you enroll, finish on your own timeline.
3 In-Person Validation Sessions
Required hands-on sessions with AMIT faculty to verify you can actually perform the method on a live patient. This is the quality gate that protects the certification โ and the outcomes your patients depend on.
Certified AMIT Provider Designation
Upon passing validation, you're granted the Certified AMIT Provider designation and the right to use the A.M.I.T.ยฎ brand and marks on your website, signage, and patient-facing materials.
Continuous Clinical Updates
The method is not static. As Dr. Buhler and the AMIT team refine protocols and add new modules, those updates flow directly into your portal โ no re-purchase, no upgrade fees.
Provider Community & Support
Access to the private Certified AMIT Provider community โ peer practitioners, clinical case discussion, and direct advisement from AMIT faculty. You stop practicing in isolation.
Transparent pricing.
No gatekeeping call required.
Two-part structure: a one-time certification investment that unlocks the full training and validation, and a modest annual subscription that keeps your license, branding, and ongoing clinical updates active.
- Full access to all 11 online clinical modules (dozens of courses and videos each)
- 3 in-person validation sessions with AMIT faculty to verify hands-on skill
- Certified AMIT Provider designation upon successful validation
- Self-paced โ start the day you enroll, finish on your own timeline
- Lifetime access to the core curriculum
- Right to use the A.M.I.T.ยฎ brand and marks
- Continuous access to new clinical modules as they're released
- Protocol updates and refinements as the method evolves
- Certified AMIT Provider community access
- Ongoing clinical advisement from AMIT faculty
We priced it this way deliberately. Independent practitioners already have full patient schedules โ asking you to take a week away from your practice to train is a non-starter. So the bulk of the curriculum is self-paced online, and the three in-person sessions focus exclusively on the hands-on skill validation that actually matters โ the work you have to do on a live patient, verified by a real AMIT clinician. At $499/yr to maintain, the annual license is designed to be trivial relative to the per-patient economics the method unlocks.
Who this is for.
And who it isn't.
A license is a serious commitment โ clinical, operational, and financial. We're selective about who gets one because the method only works when it's adopted fully. Here's the honest cut.
This is right for you ifโฆ
- You're an established chiropractor or physical therapist with a working practice and real patient flow.
- You're tired of treating the same complaint in the same patient for the third time this year.
- You want a clinical differentiator โ something your local market can't replicate by lowering prices.
- You want your practice to fund the lifestyle you actually wanted when you went to school for this โ not just cover overhead and payroll.
- You're willing to adopt the full method, not cherry-pick pieces of it.
- The $12,000 certification investment is an investment in your career, not an expense โ and you can treat it that way.
This isn't for you ifโฆ
- You're looking for a quick marketing tweak or a new Google Ads playbook.
- You're not ready to retrain yourself (and your team) on a new clinical protocol.
- You want to license the brand but keep your current clinical approach unchanged.
- You're pre-revenue or still figuring out your core patient positioning.
- You don't believe clinical outcomes are the real lever for business outcomes.
Ready to stop watching patients walk away?
You don't need permission, a discovery call, or an application to begin. If you're an established chiropractor or PT ready to adopt the method, you can enroll today and start the online curriculum before the end of the week. Here's exactly what happens next.
Enroll online
$12,000 one-time certification payment. You get instant access to the portal and all 11 modules.
Complete the modules
Self-paced: dozens of videos and courses across 11 clinical modules. Train evenings, weekends, between patients.
Pass 3 in-person validations
Hands-on sessions with AMIT faculty to verify you can perform the method on a live patient. This is the quality gate.
Practice as Certified
Launch with the designation, brand, and community. $499/yr keeps your license and access to new modules active.
Enroll and begin today.
$12,000 once. $499/year. Instant portal access. Your first module can be complete before you see another patient.
